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Teacher's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume (Paperback)

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about this item

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Genre: Business + Money Management
Format: Paperback
Publisher: Springer Verlag
Language: English
Street Date: March 24, 2017
TCIN: 52228396
UPC: 9783319526966
Item Number (DPCI): 248-43-6104

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