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Technological Entrepreneurship : Technology-driven Vs Market-driven Innovation (Hardcover) (Ian Chaston)
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This comprehensive text responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. Reviewing the fundamental concepts the book goes on to examine the behaviours and traits of the tech entrepreneurs, Technological Entrepreneurship provides scholars and students with additional knowledge and understanding of the concepts association with exploitation and management.