Loading, please wait...

product description page

Television, Technology and Gender : New Platforms and New Audiences (Hardcover) (Sarah Arnold)

Television, Technology and Gender : New Platforms and New Audiences (Hardcover) (Sarah Arnold) - image 1 of 1

About this item

The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television—including subscription viewing, box-set series and online streaming—is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology.
Number of Pages: 256
Genre: Social Science, Performing Arts
Series Title: Library of Gender and Popular Culture
Format: Hardcover
Publisher: Tauris Academic Studies
Author: Sarah Arnold
Language: English
Street Date: February 28, 2019
TCIN: 51857605
UPC: 9781780769769
Item Number (DPCI): 248-35-7150
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
MSRPReg: $99.00 Save $4.95 (5% off)
not available
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.