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Television, Technology and Gender : New Platforms and New Audiences (Hardcover) (Sarah Arnold)
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The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television—including subscription viewing, box-set series and online streaming—is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology.
Number of Pages: 256
Genre: Social Science, Performing Arts
Series Title: Library of Gender and Popular Culture
Publisher: Tauris Academic Studies
Author: Sarah Arnold
Street Date: February 28, 2019
Item Number (DPCI): 248-35-7150
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