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Tender Infant Formula (Compare to Gerber® Good Start Gentle) - 23.2oz - Up&Up™

Tender Infant Formula (Compare to Gerber® Good Start Gentle) - 23.2oz - Up&Up™ - image 1 of 4

About this item

  • Prebiotic/Probiotic
  • Gluten Free
    Gluten Free
  • Simple Ingredients
    Simple Ingredients


  • Contains 100% partially hydrolyzed when protein
  • Designed for babies with fussiness or gas
  • Supports baby's natural immune system
ABOUT TENDER NON-GMO¥ INFANT FORMULA WITH IRON: Compare to the nutrition of Gerber GOOD START Gentle.1 Our store brand Tender Infant Formula contains 100% partially hydrolyzed whey protein. Tender Infant Formula is designed for babies with fussiness or gas, contains prebiotics to help support a baby's natural immune system, and DHA & ARA to help support brain and eye development. ¥ Ingredients Not Genetically Modified 1Gerber and GOOD START are registered trademarks of Société des Produits Nestlé, S.A. Tender Non-GMO¥ Infant Formula is NOT made by or affiliated with Société des Produits Nestlé, S.A.
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: 5 ounces
Baby Formula Focus: Growth support
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Plastic Tub
Features: Added prebiotics
Dietary Needs: Gluten free, Kosher
Form: Powdered
State of Readiness: Mix
Servings: 33.4, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Number of interior containers: 1
Exterior container weight: 23.2 ounces
TCIN: 51327395
UPC: 683744963222
Item Number (DPCI): 007-09-0133
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
Gluten Free
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Simple Ingredients
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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Guest reviews

overall: 3.5 out of 5 stars, see all reviews

Most recent reviews

LOVE IT, Used for 2 kids

(would recommend)
5 out of 5 stars
MomofThree2017 1 year ago
Send from above to answer my prayers! My son was having such a time with the switch to formula, when I found this tender formula no more tummy issues. No more gas, no more gross diapers (well less gross). After using it a few days, the baby was happy and sleeping through the night.see moreof the reviewer's review
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Transitioned from Gerber Soothe

(would recommend)
5 out of 5 stars
Kimberly M 1 year ago
verified purchaser
Little one has been on Gerber Soothe & Up & Up's Tender is comparable to Gerber Gentle. So far, my little one is doing well on this formula change. When transitioning from a name brand to a generic (or any formula change) should be done slowly over at least a week.see moreof the reviewer's review
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Not what I had hoped

(would not recommend)
1 out of 5 stars
BabyAMom 1 year ago
This stuff smells awful! It was a very different consistency than the name brand formula. My daughter drank it but became very constipated and gassy. We immediately went back to the name brand.see moreof the reviewer's review
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2 out of 5 stars
Rd17 1 year ago
Affordable. Only been a few days but it smells horrible. She has been refusing the bottle or won't drink very much. Don't think this one will be working out for my daughtersee moreof the reviewer's review
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Mixed feelings

(would not recommend)
3 out of 5 stars
Laf83 1 year ago
I have mixed feelings about this formula. My son definitely had less gas than he did on the comparable name brand (and his gas didn't smell nearly as bad either). It also did great at regulating the bm's. However, the formula itself smells pretty awful, and he would sometimes refuse his bottle. He a...see moreof the reviewer's review
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