We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. This grain-free diet is not only USDA certified organic, but we have partnered with the Global Animal Partnership (G.A.P.), a third-party nonprofit organization, to guarantee that the organic chicken in each and every Tender & True Organic Chicken & Liver Recipe has been certified humanely raised.
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
A product that carries the USDA Organic Certification on-pack, thereby meeting the National Organic Program's definition of "Certified Organic" or "100% Certified Organic".
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
Meat First Ingredient
A pet food product that has an on-pack statement indicating that meat, poultry, or seafood is the first ingredient in the product.
No Artificial Flavors, Colors, or Preservatives
A pet food product that has an unqualified on-pack marketing claim about the absence of all three types of ingredients in the product.
Products that have 1) an unqualified independent third-party certification on-pack, or 2) an unqualified on-pack marketing claim relating to the finished product being a sustainably sourced seafood product.
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