The Courage to Be Profitable - by Ruth King (Paperback)

About the Book

Entrepreneurs have the courage to start or buy a business. Yet the Small Business Administration estimates that only 47 percent of small business owners make it to their sixth year in business. One major reason is financial. The Courage to Be Profitable solves this financial dilemma. To reach the sixth year and beyond, owners must have the courage to grow profitably and survive. Survival takes understanding the financial part of their business including cash flow and what profit really is. Then it takes implementing a monthly financial review, usually thirty minutes or less, and taking action based on what the review tells them. The Courage to Be Profitable gives readers this step-by-step survival and growth process.

Book Synopsis

In The Courage to be Profitable, small business financial expert Ruth King shows business owners the easy steps to really understanding the financial part of their businesses. Real life stories drawn from her client experiences are sprinkled through the book to illustrate mistakes that small business Iowners make without realizing they are making them.
Written in English rather than accounting babble, profit and loss statements, balance sheets, proper pricing, and cash flow come alive and are easily understood. Anyone who can use a calculator can follow this simple, three step process to avoid being another failure statistic. The Courage to be Profitable shows business owners how easy it is to get and stay profitable in less than 30 minutes per month.

Review Quotes

If you have expert financial skills you'll appreciate the metrics and ratio's Ruth has skillfully produced. If you're a novice, King poses the questions, outlines the answers and gives solutions to questions you may not even have known to ask. It would take years to learn all of this on you own. Invest in yourself, invest in your company, read and understand the contents of this book and become a better, more sound business owner. -- Terry Tanker, Publisher, HVACR Business

'The Courage to be Profitable' is a must-read for small business owners interested in genuinely growing a profitable company. King shows that it's simply not enough to generate revenue---you have to ensure your business is profitable. She provides readers with straightforward, easy-to-follow steps you must take and helps you recognize the warning signs when things aren't going as anticipated. Plus, she gives you the courage and tools to create and run a success, profitable organization. -- Beth Goldstein, President, Marketing Edge Consulting Group, Author, Lucky by Design

About the Author

Small business financial expert Ruth King is a seasoned entrepreneur who writes from experience. Since 1981 she has helped thousands of business owners get and stay profitable in addition to running her own profitable companies. Ruth is passionate about turning on entrepreneurs' financial lightbulbs, adult literacy, and running marathons.