About the BookEntrepreneurs have the courage to start or buy a business. Yet the Small Business Administration estimates that only 47 percent of small business owners make it to their sixth year in business. One major reason is financial. The Courage to Be Profitable solves this financial dilemma. To reach the sixth year and beyond, owners must have the courage to grow profitably and survive. Survival takes understanding the financial part of their business including cash flow and what profit really is. Then it takes implementing a monthly financial review, usually thirty minutes or less, and taking action based on what the review tells them. The Courage to Be Profitable gives readers this step-by-step survival and growth process.
Book SynopsisIn The Courage to be Profitable, small business financial expert Ruth King shows business owners the easy steps to really understanding the financial part of their businesses. Real life stories drawn from her client experiences are sprinkled through the book to illustrate mistakes that small business Iowners make without realizing they are making them.
About the AuthorSmall business financial expert Ruth King is a seasoned entrepreneur who writes from experience. Since 1981 she has helped thousands of business owners get and stay profitable in addition to running her own profitable companies. Ruth is passionate about turning on entrepreneurs' financial lightbulbs, adult literacy, and running marathons.