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The Innovation Approach - by David C Roach (Hardcover)

The Innovation Approach - by  David C Roach (Hardcover) - image 1 of 1
The Innovation Approach - by  David C Roach (Hardcover) - image 1 of 1
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About this item

Highlights

  • Innovation and entrepreneurship have always had a strong and synergistic relationship.
  • About the Author: David C. Roach is Associate Professor within the Faculty of Management at Dalhousie University, Canada.
  • 280 Pages
  • Business + Money Management, Entrepreneurship

Description



About the Book



Revisiting the fundamentals of innovation by considering the strengths and weaknesses of Design Thinking and the Lean Startup, expert David C. Roach focuses on innovation management and emphasizes the importance of managing the front-end of innovation, where critical decisions are made and concepts are shaped.



Book Synopsis



Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back to core principles.

By considering the strengths and weaknesses of Design Thinking and the Lean Startup within their respective contexts, expert David C. Roach revisits the fundamentals of innovation management. Addressing the cultural gap between STEM and business perspectives, Roach emphasizes the importance of managing the front-end of innovation, where the most critical decisions are made, and concepts shaped. Demonstrating how Design Thinking's enthusiasm for observational research can be particularly useful, while the Lean Startup's passion for hypothesis-driven minimum viable product (MVP) testing is a clear strength, Roach argues that the success of innovation depends on a robust concept coupled with a realistic business model.

The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup challenges the notion that brainstorming or constant pivoting can solve all problems. It demonstrates that when aspects of both these methodologies are embedded in a structurally sound innovation management approach, the results can be world-class.



Review Quotes




David Roach's The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup addresses a critical challenge in product innovation: perfecting the front end of the innovation process. Roach introduces a robust approach that guides innovation towards creating robust product concepts that are desirable, feasible, and viable. His model presents a novel, well-constructed iterative process, each cycle comprising four core activities: secondary research, benchmarking, primary research, and ideation. Each cycle in his model is meticulously detailed, combining the strengths of Design Thinking and Lean Startup methodologies while skillfully avoiding their common pitfalls. Clear, insightful, and engaging, this book is not only an enjoyable read but also an indispensable resource for managers in product and service innovation. A must-read for those seeking to drive successful innovation in their organizations.

--Robert G. Cooper, Professor Emeritus at McMaster University, Canada, and ISBM Distinguished Research Fellow at Pennsylvania State University, USA



About the Author



David C. Roach is Associate Professor within the Faculty of Management at Dalhousie University, Canada. In addition to sitting on the Board of Directors and acting in an advisory capacity for enterprises in Canada, he is also Co-founder, President and CEO of DMF Medical Incorporated, a MedTech company focused on making anesthesia safer.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .69 Inches (D)
Weight: 1.2 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Entrepreneurship
Genre: Business + Money Management
Number of Pages: 280
Publisher: Emerald Publishing Limited
Format: Hardcover
Author: David C Roach
Language: English
Street Date: December 4, 2024
TCIN: 92642420
UPC: 9781837978007
Item Number (DPCI): 247-41-7214
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.69 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1.2 pounds
We regret that this item cannot be shipped to PO Boxes.
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