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The Jobs to Be Done Playbook - by Jim Kalbach (Paperback)

The Jobs to Be Done Playbook - by  Jim Kalbach (Paperback) - image 1 of 1
The Jobs to Be Done Playbook - by  Jim Kalbach (Paperback) - image 1 of 1
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About this item


Genre: Art

Format: Paperback

Publisher: Two Waves Books

Author: Jim Kalbach

Language: English

Street Date: April 1, 2020
TCIN: 79626269
UPC: 9781933820682
Item Number (DPCI): 247-39-8243


These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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