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About this item
Number of Pages: 246
Genre: Business + Money Management
Publisher: McGraw-Hill Education
Author: Michel Robert
Street Date: August 10, 2005
Item Number (DPCI): 247-07-8346
Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategiesIn this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
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