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The New Strategic Thinking - by Michel Robert (Hardcover)

The New Strategic Thinking - by  Michel Robert (Hardcover) - image 1 of 1
The New Strategic Thinking - by  Michel Robert (Hardcover) - image 1 of 1
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About this item


Number of Pages: 246

Genre: Business + Money Management

Format: Hardcover

Publisher: McGraw-Hill Education

Author: Michel Robert

Language: English

Street Date: August 10, 2005
TCIN: 77778365
UPC: 9780071462242
Item Number (DPCI): 247-07-8346


Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

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