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The Subscription Boom - by Adam Levinter (Hardcover)

The Subscription Boom - by  Adam Levinter (Hardcover) - image 1 of 1
The Subscription Boom - by  Adam Levinter (Hardcover) - image 1 of 1
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About this item

Specifications

Number of Pages: 288

Genre: Business + Money Management

Sub-Genre: Industries

Format: Hardcover

Publisher: Figure 1 Publishing

Book theme: Retailing

Author: Adam Levinter

Language: English

Street Date: March 6, 2020
TCIN: 79625644
UPC: 9781773270715
Item Number (DPCI): 247-39-7570

Description

In this clear and informed guide to the business model that's set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn't be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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