About this item
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking.Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent.Kahneman's singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this path-breaking book, Kahneman shows how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives--and how we can guard against the mental glitches that often get us into trouble.From the Hardcover edition.
A Nobel Prize-winning psychologist draws on years of research to introduce his "machinery of the mind" model on human decision making to reveal the faults and capabilities of intuitive versus logical thinking, providing insights into such topics as optimism, the unpredictability of happiness and the psychological pitfalls of risk-taking. Simultaneous.
Number of Pages: 1620
Sub-Genre: Teaching Methods + Materials / General, Cognitive Psychology, General, Parapsychology / ESP
Publisher: Random House
Author: Daniel Kahneman
Street Date: October 25, 2011
Item Number (DPCI): 248-75-2974