Innovative liquid detergent technology gets between the fibers to clean hidden dirt70% of soils on your clothes are invisibleDesigned with 10 concentrated cleaning actives to remove visible and invisible dirt without the need to pre-treatProvides a gentle and deep, hygienic clean even in case of tough stainsContains no dyes and perfumesRecognized by the National Eczema Association and the National Psoriasis Foundation* (*Based on a partnership with NPF. www.psoriasis.org/seal)Works in all machines and water conditionsTry Tide Power PODS for 50% more cleaning power vs. Tide Original Liquid