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Time-Aware Conversion Prediction for E-Commerce - by Wendi Ji & Xiaoling Wang & Aoying Zhou (Hardcover)
About this item
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Number of Pages: 136
Genre: Computers + Internet
Series Title: East China Normal University Scientific Reports
Publisher: World Scientific Pub Co Inc
Author: Wendi Ji & Xiaoling Wang & Aoying Zhou
Street Date: March 17, 2018
Item Number (DPCI): 248-69-8715
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