Tom's of Maine Antiplaque and Whitening toothpaste whitens, freshens breath, and helps prevent plaque and tartar buildup with regular brushing. Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. Plus it's gluten-free, cruelty-free, and halal and kosher-certified
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
No artificial flavors colors or sweeteners
A Vitamin or nutritional supplement product that does not contain artificial or synthetic flavors, colors, or sweeteners, as determined through 1) ingredient parsing and analysis; or 2) make an on-pack statement indicating that it does not contain artificial or synthetic flavors, artificial synthetic colors, or synthetic sweeteners; or 3) carry an on-pack claim "artificial flavors, colors, or sweeteners".
See how we make shopping for wellness even easier.