Tom's of Maine Antiplaque and Whitening toothpaste whitens, freshens breath, and helps prevent plaque and tartar buildup with regular brushing. Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. Plus it's gluten-free, cruelty-free, and halal and kosher-certified
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
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I've been on the hunt for a cruelty free toothpaste that I actually like and I do believe I have found my match... the mint taste is very mild which was weird at first but I actually really like it... it doesn't taste fake if that makes any sense...I haven't been using it quite long enough to review its whitening capabilities but my teeth feel nice and clean after using it and isn't that the real objective?
Taste takes some getting used to if transitioning from more chemical and sweetened brands. But we’ve been using this for years now and can’t stand anything else. Whitens well, cleans well, no cavity issues, and better for us than the others.
Taste is some getting used to but nothing crazy. I already have sensitive teeth so I tried using this, but after one week of using it, it made my teeth even more sensitive. I had issues eating/ drinking too cold or too hot fluids. I switched back to my former toothpaste. Everyone will react differently to it, thats why I gave it 3 stars.
I haven't been able to use the typical toothpaste brands for years due to allergic reactions. I've been using this for a little over six months and it's one of the best products I've used. I've loved it
I've been using this toothpaste for a few months now and initially I didn't like how it didn't leave a strong fresh and minty feeling in my mouth after using it. As time went on I believe I got used to it but now I started noticing another issue. Often times I will brush my teeth before bed and then wake up with my mouth feeling as though I hadn't brushed my teeth for a few days straight so my teeth and tongue will just feel dirty. In conclusion, I think I simply prefer something that leaves a longer lasting minty and clean feeling.