NATURAL WHITENING: Tom's of Maine Luminous White whitening toothpaste uses clinically proven natural whitening technology to remove surface stains without damaging enamel.
FREE FROM ARTIFICIAL SWEETENERS: Toms toothpaste is proud to be derived from natural ingredients. There are no artificial flavors, colors, or preservatives.
SMILE WITH TOMS: Whitens while being safe on enamel and safe for everyday use.
CERTIFIED B CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
GIVING FOR GOODNESS: We believe in giving back. Tom's of Maine donates 10% of our profits to charities committed to children's health, education and the environment. Employees donate 5% of paid time to causes they are passionate about in their communities. Thank you for supporting Tom's of Maine.
Get whiter teeth in 2 weeks* with Tom's of Maine Luminous White® – our most advanced whitening toothpaste ever! Luminous White® toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use. It's made with biodegradable or mineral derived ingredients, plus water and contains no artificial flavors, colors or preservatives. *by removing surface stains vs regular fluoride toothpaste
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS)
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
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