About this item
Get whiter teeth in 2 weeks* with Tom's of Maine Luminous White® – our most advanced whitening toothpaste ever! Luminous White toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use. It's made with biodegradable or mineral derived ingredients, plus water and contains no artificial flavors, colors or preservatives. Plus it's gluten-free, cruelty-free, and halal and kosher-certified (*by removing surface stains vs. regular fluoride toothpaste)
Health Facts: Aluminum-free, gluten-free, paraben-free, artificial color-free, artificial flavor-free, vegan, phthalate-free, contains fluoride, Contains Xylitol, fluoride-free, formaldehyde donor-free, no artificial sweeteners, artificial preservative-free, formaldehyde-free, propylparaben-free, butylparaben-free, nonylphenol ethoxylate free
Active Ingredient Strength Value: .04 ounces
Product Form: Paste
Primary Active Ingredient: Fluoride
Sustainability Certifications: Certified Gluten Free
Package Quantity: 1
Sustainability Claims: Contains Recycled Content, recyclable, not tested on animals, biodegradable, cruelty-free
Features: Tartar control, enamel-safe
Item Number (DPCI): 049-09-1368
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates," or A product which is never formulated with phthalates, as confirmed by the manufacturer.
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens," or A product which is never formulated with parabens, as confirmed by the manufacturer.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten free.
A product that either makes an unqualified on-pack statement of utilizing biodegradable materials in the product, or makes a statement that the final product is 100% biodegradable.
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Most recent reviews
(would not recommend)
3 out of 5 stars
Sarah G — 7 months ago
I wanted to give this a try because Tom's doesnt test on animals, but I didnt see a difference in the whitening of my teeth. I did feel like it cleaned well, but I would not buy again. Ill stick with Pronamel.see moreof the reviewer's review
5 out of 5 stars
Deb — 9 months ago
I started using this product a year ago due to severe yellow stains on my front teeth. First brush I could tell it was the one for me. My teeth are whiter and brighter than they have been in a very long time. People compliment my smile and white teeth all the time.see moreof the reviewer's review
Minty but Natural
5 out of 5 stars
New Mama Review — 10 months ago
It's good. Has a much stronger minty taste than other Tom's toothpastes. Which I personally don't love, but if you want a natural toothpaste with conventional levels of mint, find it here!see moreof the reviewer's review