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Tourism Marketing : A Strategic Approach (Hardcover)

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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Number of Pages: 330.0
Genre: Business + Money Management
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: August 25, 2017
TCIN: 52394733
UPC: 9781771884709
Item Number (DPCI): 248-45-3303

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