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Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourists (Hardcover)

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about this item

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Number of Pages: 310.0
Genre: Business + Money Management
Sub-Genre: Marketing / General, Industries / Hospitality + Travel + Tourism
Format: Hardcover
Publisher: Taylor & Francis
Author: Ph.D. Bonita M. Kolb
Language: English
Street Date: October 28, 2015
TCIN: 51213695
UPC: 9781138133518
Item Number (DPCI): 248-17-8237

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