Loading, please wait...

product description page

Toyota's Global Marketing Strategy : Innovation Through Breakthrough Thinking and Kaizen (Hardcover)

Toyota's Global Marketing Strategy : Innovation Through Breakthrough Thinking and Kaizen (Hardcover) - image 1 of 1

About this item

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

  • Explores Toyota’s "Breakthrough Thinking"
  • Examines how Toyota conducts information gathering.
  • Illustrates how Toyota builds and maintains its unique business culture
  • Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products
  • Reveals Toyota’s cars have become some of the biggest selling models in the USA

The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

Number of Pages: 166
Genre: Business + Money Management
Format: Hardcover
Publisher: Taylor & Francis
Author: Shozo Hibino & Kouichiro Noguchi & Gerhard Plenert
Language: English
Street Date: October 2, 2017
TCIN: 53064459
UPC: 9781138059412
Item Number (DPCI): 248-54-2981
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.