BEAUTY-FULL STRENGTH SYSTEM: Our Beauty-Full Strength Shampoo & Conditioner System strengthens fine, weak and brittle hair for 94% less breakage and visible hair on brush.PRO STYLE TECHNOLOGY™: Formulated with amino acids and ceramide, this salon-level technology makes hair 3x stronger and more manageable* with continuous use. *versus a non-conditioning shampoo.BIOTIN + FORTIMAX TECHNOLOGY: This strengthening shampoo is formulated with Biotin + Fortimax Technology to fortify and reinforce fine, weak or damaged hair.TRUSTED INGREDIENTS: This shampoo for fine hair is PETA-approved and is free from Parabens, Mineral Oils, and DMDM Hydantoin.HAIR CARE TIPS FROM OUR STYLISTS: Follow with TRESemmé Beauty-Full Strength Conditioner for beauty-full looking hair.NEW LOOK, SAME SALON PROFESSIONAL QUALITY: For a limited time, you may receive our trusted salon-level professional quality hair care products in our previous design or our new design.