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TV Brand Builders : How to Win Audiences and Influence Viewers (Paperback) (Andy Bryant)
About this item
In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? The TV Brand Builders reveals the secrets of successful marketing and promotion in the world of television. With many illustrations and examples drawn from major broadcasters, the marketing, advertising and design techniques that work best in TV are brought to life, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels.The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices and social media. The discussion is supported throughout with examples of creative and innovative marketing from the world's leading media companies, and enlivened with interviews with leading practitioners. In addition, the authors have curated a video-rich stream of online resources in support of the discussion.
Number of Pages: 328
Genre: Business + Money Management
Sub-Genre: Marketing / General, Advertising + Promotion, Industries / Media + Communications Industries
Publisher: Kogan Page Ltd
Author: Andy Bryant
Street Date: April 28, 2016
Item Number (DPCI): 248-12-0140
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