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Txt Me (646) 759-1837 : Your Phone Has Changed Your Life. Let's Talk About It (Hardcover) (B. Bonin

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about this item

What’s bigger than the Internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.Everywhere you go, people are bent, coiled or crouched studiously, prayerfully over a three-and-a-half-inch screen. They’re scanning, reading, playing, texting, commenting, reviewing, liking, disagreeing, or checking in. They’re eavesdropping, auditing, window-shopping, traveling un-ticketed, chattering without talking, deskbound while in transit.Mobile devices have become staples of daily life, and our nonstop use of them has changed societyand the marketing landscapeforever.In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital information on individuals, companies, and society.Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:Why consumers now have more control of their shopping and spendingHow mobile phones have actually rescued” languageWhy parentsnot kidsshould put down their phonesHow our relationship with politicians has evolvedand improvedWhy cell phones have improved our interaction with our surroundingsnot hindered itHow mobile devices are enabling us to monitor our personal healthWhy marketers should view these changes not as Oh, ******! threats but as Why Not? OpportunitiesTxt Me is a fascinating, funny, entertaining, exploration of how our mobile society is changing the we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.

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