type:A Deodorant Innovator - 2.82oz - image 1 of 4type:A Deodorant Innovator - 2.82oz - image 2 of 4type:A Deodorant Innovator - 2.82oz - image 3 of 4type:A Deodorant Innovator - 2.82oz - image 4 of 4
type:A Deodorant Innovator - 2.82oz - image 1 of 4
$12.99When purchased online

About this item

At a glance

Clean
Clean
Cruelty Free
Cruelty Free
Aluminum Free
Aluminum Free
Sensitive Skin
Sensitive Skin
Dry Skin
Dry Skin
Mature Skin
Mature Skin

Highlights

  • FRESH RAIN + BERGAMOT SCENT WITH ODOR PROTECTION THAT LASTS: Spark new ideas with the fresh scent of rain and bergamot.
  • SAFE, CLEAN INGREDIENTS: Our award-winning deodorant is crafted with safe natural ingredients for a formula that is non-toxic and more effective than natural deodorant. All our deodorants are aluminum-free, clean, and paraben-free.
  • PATENTED SWEAT-ACTIVATED TECHNOLOGY WITH CHARCOAL + SPIRULINA: This supercharged deodorant combines two powerhouse ingredients to absorb toxins and protect against odor for our longest-lasting performance yet. Powered by patented sweat-activated technology, the formula acts like an invisible shield on your skin, defeating odor and sweat as it happens, keeping you feeling fresh all day long.
  • NO STAINS, NO STREAKS, NO RESIDUE: Our lightweight cream absorbs so quickly, you’ll honestly forget it’s there (no more streaks on your clothes!). Plus, the portable and ergonomic tube applicator helps control how much you use by squeezing out just the right amount of deodorant for you.
  • SATISFACTION GUARANTEED & CERTIFIED CRUELTY FREE: Type:A deodorant is Leaping Bunny certified cruelty-free, certified carbon neutral, and is a safe alternative to antiperspirant. We make deodorant for women, men and kids. Our deodorant formula contains lower amounts of baking soda than most natural deodorant brands, however it may irritate sensitive skin. If you experience irritation, or if you're not happy with your product, for any reason, let us know and we will make it right.

Specifications

Scent: Bergamot
Health Facts: Propylparaben-Free, Phthalate-Free, Aluminum-Free, Sodium Lauryl Sulfate-Free, Butylparaben-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Recommended Skin Type: Dry, Sensitive, Mature
Net weight: 2.82 Ounces
Features: Natural
TCIN: 80164523
UPC: 851523008369
Item Number (DPCI): 049-01-0707
Origin: Assem USA w/foreign/dom. parts

Description

Type A deodorant is a new concept in aluminum-free deodorant. Powered by only clean, proven safe ingredients and our innovative Sweat-Activated Technology™. Type A offers long-lasting protection against odor and keeps you feeling fresh. The non-toxic formula goes on smooth, absorbs instantly, won't irritate your skin or stain your clothes. This award-winning deodorant has all of the benefits, none of the tradeoffs.

Squeeze, swipe, and go. Simply squeeze out a few dollops of cream, then swipe the tube under your arm, just like a stick. Best when applied to clean, dry skin. Experiment to find the amount that works for you.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Aluminum Free
Formulated without aluminum: A product either carries an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."
Sensitive Skin
Recommended for Sensitive Skin.
Dry Skin
Recommended for Dry Skin.
Mature Skin
Recommended for Mature Skin.
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Ingredients:

diisopropyl adipate, glycerin (organic, vegetable derived), beeswax, dimethicone, heptyl undecylenate, sodium bicarbonate, maranta arundinacea root powder, zea mays (corn) starch, triethyl citrate, sorbitan oleate, copernicia cerifera (carnauba) wax, glyceryl stearate, cocos nucifera (coconut) oil (organic), zinc oxide, charcoal powder, spirulina maxima powder, aloe barbadensis (aloe vera) leaf extract (organic), citrus aurantium bergamia (bergamot) fruit oil, citrus aurantium dulcis (orange) peel oil, vetiveria zizanoides root oil, citrus nobilis (mandarin orange) peel oil, mentha arvensis leaf oil, mentha piperita (peppermint) oil, rosmarinus officinalis (rosemary) leaf oil, 2,6-dimethyl-70cten-2-ol, lavandula angustifolia (lavender) oil, water, silica, bisabolol.

Shipping details

Estimated ship dimensions: 5.03 inches length x 1.57 inches width x 1.49 inches height
Estimated ship weight: 0.22 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.7 out of 5 stars with 26 reviews
63% would recommend
11 recommendations
long lasting: 4.33 out of 5
value: 3.93 out of 5
scent: 4.24 out of 5
quality: 4.53 out of 5
effectiveness: 4.53 out of 5

This Sweat Hog's Favorite!

5 out of 5 stars
Would recommend
Sarabi - 8 months ago
As far as natural, aluminum-free deodorants go, this one is my absolute favorite. And I have tried a lot!! I love the scent and it goes on very smooth. Do I feel wetness when I sweat? Absolutely! That’s what happens when your sweat glands aren’t blocked by harmful aluminum. They allow the sweat glands to actually do what they are supposed to do. Do I have to reapply? I sure do! As a self-proclaimed sweat hog, I have to reapply a few times a day. For me, it’s no different than having to reapply when I used to use regular aluminum deodorant. I’d rather reapply this deodorant several times a day than use something that lasts all day, but is harmful to my body. It is pretty pricey, but for me, this is the best deodorant on the market!
scent: 5 out of 5
value: 3 out of 5
effectiveness: 4 out of 5
long lasting: 3 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Great option for odor protection!

5 out of 5 stars
Would recommend
Kenz28 - 8 months ago
I live in Phoenix AZ and this works so well!! Even in the heat ☀️
long lasting: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
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Do not buy

1 out of 5 stars
Would not recommend
Go - 9 months ago, Verified purchaser
Did not work started to sweat ans stink!
scent: 3 out of 5
Did you find this review helpful?

Does Nothing. Doesn't Even Cover Smells. Almost Like It Amplified My BO

1 out of 5 stars
Would not recommend
sarah - 11 months ago, Verified purchaser
Does Absolutely Nothing. Smells Good But Once You Start Sweating... You Smell Like B.O. i Only Use Natural Deodorants And Dont Sweat Too Much So Im Used To Mild Deodorants But This Was The Worst. Especially For How Expensive It Was. It Is Also Kind Of Hard To Push Out. Do Not Recommend At All.
scent: 3 out of 5
2 guests found this review helpful. Did you?

Inner Tube Cap Broke on 1st Use

1 out of 5 stars
Would not recommend
Love My Natural Scent - 11 months ago
Inner Tube Cap (between the tube and the applicator) broke after first use for not valid reason and doesn't not twist on or off of the bottle to close. The whole product is leaking from inside the tube out. Horrible packaging.
effectiveness: 3 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
scent: 3 out of 5
1 guest found this review helpful. Did you?

Hard to Squeeze

4 out of 5 stars
Would recommend
Chrissy - 2 years ago, Verified purchaser
I think as a deodorant it really works, but the drawback is the tube is hard to squeeze to dispense the deodorant.
scent: 5 out of 5
long lasting: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?

Didn't work for me...

2 out of 5 stars
Would not recommend
GryffMom - 2 years ago, Verified purchaser
I didn’t even finish the tube.
quality: 2 out of 5
effectiveness: 1 out of 5
scent: 3 out of 5
long lasting: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

My new bestie

5 out of 5 stars
Would recommend
DeniseUSF - 2 years ago, Verified purchaser
I have had to use clinical strength deodorants for years - they never seemed to work well. This stuff is amazing! Absolutely zero odor. I do get a little wetness, but I live in the swamp known as Florida, so it is going to happen no matter what. The best part is absolutely no irritation at all. I am a convert!
quality: 5 out of 5
scent: 5 out of 5
effectiveness: 5 out of 5
long lasting: 5 out of 5
value: 5 out of 5
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Deoderant review

5 out of 5 stars
Would recommend
BFP - 2 years ago, Verified purchaser
I love this deodorant. It’s the best one I’ve ever tried.
1 guest found this review helpful. Did you?

Great product

5 out of 5 stars
Would recommend
Major Shrinkage - 2 years ago, Verified purchaser
I like that’s is prevents odor. I’ve been using about a week and it does a decent job of keeping me dry. Would buy again
scent: 4 out of 5
value: 5 out of 5
long lasting: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Love this!

5 out of 5 stars
Would recommend
LilyO - 2 years ago
Awesome product! I’ve been using this for a month now and it holds up great for everyday use and through workouts. Can’t wait to try the other scents.
effectiveness: 5 out of 5
long lasting: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Love This Deodorant

5 out of 5 stars
Very Satisfied Customer - 2 years ago
I highly recommend this deodorant for so many reasons. The scent is super refreshing and the applicator is so unique. No need to worry about those annoying stains on your clothes. On top of all this, it's aluminum free. Using Type A is really a no brainer!!
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Happy to have found this.

5 out of 5 stars
mrose20 - 2 years ago
My skin is sensitive to most natural deodorants, but the Innovator isn't like that. It is everything I want in a natural deodorant without my breaking out or getting itchy. Thank you type A.
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 1 out of 5
scent: 1 out of 5
3 guests found this review helpful. Did you?

Highly Recommend! All-natural with clean ingredients! Amazing!!

5 out of 5 stars
Courtne23 - 2 years ago
I can't speak more highly about this product! After trying it, I loved it so much I bought it for members of my family. You literally feel fresh all day long and it does not stain your clothes! Other natural deodorants have not worked for me in the past. I was skeptical but my friends swore it worked against BO and pit stains. And they were right!! The real test, working out, and it passed with flying colors! Amazing! The tube is something different & cool vs traditional deodorants. And I love how it goes on so smoothly! If you haven't tried this product, you are missing out! Highly recommend especially if you have sensitive skin like I do!
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Great odor protection!

5 out of 5 stars
RB - 2 years ago
I've been searching for a natural deodorant that actually works and finally found it! Thank you type:A for the great smelling product that doesn't stain and can handle long days at the office and really intense workouts.
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
3 guests found this review helpful. Did you?

Fresh all day long!

5 out of 5 stars
sem - 2 years ago
Ok guys - I know you all might be hesitant to make the switch to a natural deodorant, but I can't say enough good things about type:A Deodorant Innovator! I made the switch and I am never looking back! I love that it is non-toxic with clean ingredients so I feel safe while using, but also that it has the lasting effects we all want - aka protects against odor and wetness. Not to mention the cream is so soft and gentle and absorbs right into the skin! Can you say, "no more deodorant marks on your shirt!" ? No stickiness, no irritation, just long lasting feel-good, all natural, effects! Perfect for the day-to-day person that's on the go! Don't sweat about your deodorant working again, type:A has you covered (no pun intended!).
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
3 guests found this review helpful. Did you?

Best deodorant

5 out of 5 stars
Jojo - 2 years ago, Verified purchaser
LOVE type A deodorant! And so glad I can get it at Target. This is one of my favorite scents (but can’t go wrong with any of them) Amazing that it is natural, aluminum free, all the good buzz stuff... but I also like the way I feel when I wear it. Highly recommend
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Natural Deodorant - THAT WORKS!

5 out of 5 stars
ktoirish - 2 years ago, Verified purchaser
I had tried another Type A before this (The Achiever, which is also great), but was super pumped to see this one at Target. They added spirulina and charcoal (who knew?!) which seems to take what was already a great deodorant and make it even better. Prior to finding Type A, I had tried almost every natural deo on the market and, while they all had natural ingredients, no aluminum, etc.... NONE OF THEM WORKED. I don't know exactly how Type A does it, but it works and I smell lovely at the end of a long day. THANK YOU!
effectiveness: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?

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