About this item
Edition: 4 Edition
Number of Pages: 276
Sub-Genre: Graphic Arts
Book theme: Typography
Author: Emil Ruder
Street Date: March 1, 2001
Item Number (DPCI): 247-47-7195
This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. The voume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, fifty years after this book was first published, it is still widely used and referenced.
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