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Ultimate Sales Letter : Attract New Customers. Boost Your Sales. (Paperback) (Dan S. Kennedy)

Ultimate Sales Letter : Attract New Customers. Boost Your Sales. (Paperback) (Dan S. Kennedy) - image 1 of 1

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Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, authorDan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Write Well to Sell Big!





In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:





  • Completely updated text and examples




  • Great headline formulas




  • New exercises to spark creativity




  • The best way to use graphics




Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Number of Pages: 224
Genre: Business + Money Management
Sub-Genre: Sales + Selling, Home-Based Businesses, Business Communication / General
Format: Paperback
Publisher: Adams Media Corp
Author: Dan S. Kennedy
Language: English
Street Date: February 14, 2011
TCIN: 13252884
UPC: 9781440511417
Item Number (DPCI): 248-60-4204
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$12.70
MSRPReg: $14.95 Save $2.25 (15% off)
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