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Umberto® Beverly Hills U Color Italian Demi Hair Color

Umberto® Beverly Hills U Color Italian Demi Hair Color - image 1 of 4

about this item

There is no measuring, mixing or mess with U COLOR Italian Demi Color from Umberto Beverly Hills. U COLOR can be applied directly to the hair and the equalizer balances color absorption from roots to end for even color. The equalizer also contains a clear gloss for a long lasting shine. Complete kit contains two applications, gloves, brush and instructions.
Hair Type: All Hair Types
Number of Pieces: 5
Health Facts: Formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, phthalate-free
Product Form: Gel
Beauty Purpose: Shine enhancing
Hair Color: Black
Processing Time: 25 minutes
Bleach Volume: 30 volume peroxide
Features: Semi-permanent
TCIN: 14938439
UPC: 899275002259
Item Number (DPCI): 063-01-2594
$12.99
color 1.0 Natural Black

most helpful positive reviews

use two colors at once for salon results

(would recommend)
5 out of 5 stars
babs 3 years ago
coloring red hair is hard to make look natural. thank u umberto of beverly hills! i start with the light blonde all over for 20 minutes. then i add the light copper gold in chunks for another 15 minutes so it adds depth and dimension. it looks amazing. i get tons of compliments.
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Beautiful caramel light brown result!

(would recommend)
5 out of 5 stars
kate 3 years ago
Wow! I have light brown hair naturally and this color is perfect for me! It's truly gorgeous! My hair color is closest to the warm caramel you see on Jessica Biel. It isn't beige and it isn't brassy, but most hair dye is one or the other. I had a bad salon experience a few months ago and my hair ha...see moreof the reviewer's review
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best demi permanent hair color

(would recommend)
5 out of 5 stars
artiemom 1 year ago
This is the best demi permanent hair color that I can find. I used to purchase at Ulta but they no longer carry it and was so happy to find it at Target. I use the Light Brown which actually used to be called dark blonde. It definitely is in the brown family but like all hair colors it fades a bit a...see moreof the reviewer's review
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U color 632

5 out of 5 stars
Sandra Dee 4 years ago
I used "U" Color 632 it made my hair so shiny & took out all the brass that was in my hair & left me with a beautiful golden/brown hue. So easy to use, highly recommend!!!!!!see moreof the reviewer's review
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most recent reviews

Great gentle hair color

(would recommend)
5 out of 5 stars
Elaineg 2 months ago
verified purchaser
I love this product! Wish I could buy it in stores as well as online.
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No bueno at all for me! :(

(would not recommend)
1 out of 5 stars
cc 4 months ago
verified purchaser
Two thumbs down for me. From the reviews given, i expected great results but didn't even get an acceptable one. Supposed to cover gray completely and it didn't touch my gray roots at all. Still completely gray afterwards. (i've been coloring my hair for years myself in between my professional colori...see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
Blondie 4 months ago
verified purchaser
Great product...blends gray very nicely without the regrowth linesee moreof the reviewer's review
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(would recommend)
5 out of 5 stars
jscruiser 4 months ago
verified purchaser
great dye, good price easy to do great results
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