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Umberto® Beverly Hills U Color Italian Demi Hair Color

Umberto® Beverly Hills U Color Italian Demi Hair Color - image 1 of 4

About this item

Highlights

  • Can be applied directly to hair or with applicator
  • Easy to use and conveniently packaged
  • No ammonia formula
There is no measuring, mixing or mess with U COLOR Italian Demi Color from Umberto Beverly Hills. U COLOR can be applied directly to the hair and the equalizer balances color absorption from roots to end for even color. The equalizer also contains a clear gloss for a long lasting shine. Complete kit contains two applications, gloves, brush and instructions.
Hair Type: All Hair Types
Number of Pieces: 5
Health Facts: Formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free
Product Form: Gel
Beauty Purpose: Shine enhancing
Hair Color: Light Brown
Processing Time: 25 minutes
Bleach Volume: 30 volume peroxide
TCIN: 14938431
UPC: 899275002440
Item Number (DPCI): 063-01-2613
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$11.99
Color 9.3 Golden Wheat
Shipping
In stock - free standard shipping with REDcard
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Most helpful positive reviews

use two colors at once for salon results

(would recommend)
5 out of 5 stars
babs 4 years ago
coloring red hair is hard to make look natural. thank u umberto of beverly hills! i start with the light blonde all over for 20 minutes. then i add the light copper gold in chunks for another 15 minutes so it adds depth and dimension. it looks amazing. i get tons of compliments.
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Beautiful caramel light brown result!

(would recommend)
5 out of 5 stars
kate 3 years ago
Wow! I have light brown hair naturally and this color is perfect for me! It's truly gorgeous! My hair color is closest to the warm caramel you see on Jessica Biel. It isn't beige and it isn't brassy, but most hair dye is one or the other. I had a bad salon experience a few months ago and my hair ha...see moreof the reviewer's review
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best demi permanent hair color

(would recommend)
5 out of 5 stars
artiemom 1 year ago
This is the best demi permanent hair color that I can find. I used to purchase at Ulta but they no longer carry it and was so happy to find it at Target. I use the Light Brown which actually used to be called dark blonde. It definitely is in the brown family but like all hair colors it fades a bit a...see moreof the reviewer's review
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U color 632

5 out of 5 stars
Sandra Dee 4 years ago
I used "U" Color 632 it made my hair so shiny & took out all the brass that was in my hair & left me with a beautiful golden/brown hue. So easy to use, highly recommend!!!!!!see moreof the reviewer's review
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Most recent reviews

Love Love Love!

5 out of 5 stars
Garpal 2 months ago
verified purchaser
I have used this product for many years and love it! People think my hair is colored by a professional. I find mixing in an applicator bottle works best.
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What a mess!

(would not recommend)
1 out of 5 stars
TT 2 months ago
verified purchaser
The application of this product is quite messy. Even with all three products meticulously aligned the developer gushed out nearly blinding me. Meanwhile, the other two packets required much firmer squeezing. To be safe I emptied all three packets into a bowl and then continued the application which ...see moreof the reviewer's review
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I’m in love!

(would recommend)
5 out of 5 stars
Lina408 3 months ago
verified purchaser
I hardly write reviews, but this hair dye is AMAZING! Finally, I’ve found a hair dye that not only covers my grays(been gray since I was 21 years old. About 25% of roots are gray). This dye lasts a long time for a demi. I’ve washed my hair many times and went almost 2 months before I needed to touch...see moreof the reviewer's review
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Great gentle hair color

(would recommend)
5 out of 5 stars
Elaineg 7 months ago
verified purchaser
I love this product! Wish I could buy it in stores as well as online.
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