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Uncommon Grounds : The History of Coffee and How It Transformed Our World (Revised) (Paperback) (Mark

Uncommon Grounds : The History of Coffee and How It Transformed Our World (Revised) (Paperback) (Mark - image 1 of 1

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Pendergrast, an independent scholar and author, chronicles the history of coffee from its origins in Ethiopia to current trends and changes. This revised edition includes the recent crisis that flooded the marketplace with cheap coffee, the surge in sales and public awareness of Fair Trade coffee, the recession and its impact on Starbucks, and the role of the internet in making prices transparent and giving growers increased marketing opportunities. He traces the origins and dissemination of coffee throughout the Arab world and Europe, the modern coffee industry of late nineteenth- century America, coffee as a major consumer product in the twentieth century, and connected themes like its role in shaping governments, postponing the abolition of slavery, changing the natural environment, and driving economic growth, as well as the relationship between poor producing countries and wealthy consuming nations, health effects, trends in advertising, the process of growing and roasting beans, the shift towards higher quality, and key companies. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world’s favorite beverages.
Edition: Revised
Number of Pages: 424
Genre: History, Business + Money Management, Cooking + Food + Wine
Sub-Genre: Beverages / Coffee + Tea, Economic History, Social History
Format: Paperback
Publisher: Perseus Books Group
Author: Mark Pendergrast
Language: English
Street Date: September 28, 2010
TCIN: 12701407
UPC: 9780465018369
Item Number (DPCI): 248-48-2324
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MSRPReg: $21.99 Save $3.30 (15% off)
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