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Understanding Communication Research Methods : A Theoretical and Practical Approach - (Hardcover)

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About this item

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

Number of Pages: 304
Genre: Social Science
Sub-Genre: Communication, Research
Format: Hardcover
Publisher: Taylor & Francis
Author: Stephen M. Croucher & Daniel Cronn-Mills
Language: English
Street Date: November 19, 2018
TCIN: 53900939
UPC: 9781138052659
Item Number (DPCI): 248-09-2014
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