product description page

Understanding New Media : Extending Marshall Mcluhan (Vol 2) (Paperback) (Robert K. Logan)

Understanding New Media : Extending Marshall Mcluhan (Vol 2) (Paperback) (Robert K. Logan) - image 1 of 1

about this item

Drawing on the ideas and methodology of Marshall McLuhan in his Understanding Media: Extensions of Man (1964), the author explores new digital media that are interactive, incorporate two-way communication, and involve a form of computing, and their impact (and those of related activities) on the world, as well as on traditional and older media. He discusses the theoretical and methodological background, including McLuhan's methodology, the five communication ages, how new media confirm or contradict McLuhan's predictions, the 15 messages of new media, the digital economy that emerges from it, and new media as extensions of older media. Then, he addresses traditional media (following the order in McLuhan's book), namely the spoken and written word, roads and paper routes, numbers, clothing, housing, money, clocks, the print, comics, books and libraries, the wheel, the bicycle, the airplane, the photograph, the motorcar, ads, games, the telegraph, the typewriter, the phonograph and new modes of recorded music, movies and digital videos, radio, television, weapons, and automation, followed by new media: hybrid or convergent technologies, the multifunction printer, personal computers, the smartphone, computer software, the internet, email and messaging, bulletin boards and chat, social media, blogs, search engines, video conferencing and web-based collaboration tools, virtual reality and simulations, robots, artificial intelligence and expert systems, smart tags and dataspace, and enabling technologies. Annotation ©2016 Ringgold, Inc., Portland, OR (
Edition: New
Number of Pages: 470.0
Genre: Language + Art + Disciplines
Sub-Genre: Communication, Public Speaking
Series Title: Understanding Media Ecology
Format: Paperback
Publisher: Peter Lang Pub Inc
volume number: 2.0
Author: Robert K. Logan
Language: English
Street Date: April 27, 2016
TCIN: 51322317
UPC: 9781433131479
Item Number (DPCI): 248-19-2198

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.