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Understanding Sport Management : International Perspectives (Paperback)

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About this item

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.

Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:

  • managing organisational performance
  • communication and social media
  • sponsorship and marketing
  • the impact of sport on society
  • future directions for sport management.

Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.

Number of Pages: 312
Genre: Business + Money Management, Sports + Recreation
Sub-Genre: Sports
Format: Paperback
Publisher: Taylor & Francis
Language: English
Street Date: January 19, 2017
TCIN: 53000187
UPC: 9781138100633
Item Number (DPCI): 248-50-9827
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$59.95
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