Loading, please wait...
Unlabel - by  Marc Ecko (Hardcover) - image 1 of 1
Unlabel - by  Marc Ecko (Hardcover) - image 1 of 1
Shipping
Not available

About this item

Specifications

Number of Pages: 304

Genre: Biography + Autobiography

Sub-Genre: Business

Format: Hardcover

Publisher: Atria Books

Author: Marc Ecko

Language: English

Street Date: October 1, 2013
TCIN: 78684588
UPC: 9781451685305
Item Number (DPCI): 247-13-1637

Description

One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents' garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms--Ecko Unltd. and Complex Media. As Ecko explains, it's not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.