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Unprecedented Election : Media, Communication, and the Electorate in the 2016 Campaign - (Hardcover)

Unprecedented Election : Media, Communication, and the Electorate in the 2016 Campaign -  (Hardcover) - image 1 of 1

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This volume brings together 23 essays on the 2016 US presidential election by US political communication scholars, who consider key dynamics and events of the campaign and its aftermath, focusing on the media, the candidates, and voters. They examine the use, content, and effects of traditional and new media channels during the campaign, including partisan media use, how the media covered the candidates, media effects on voters, the influence of endorsements, attributions of incivility in the news, fact-checking, and the portrayal of Donald Trump on Saturday Night Live; the communication strategies of Hillary Clinton and Trump, as well as Michelle Obama at the Democratic National Convention and candidates running for the US House of Representatives, including the role of religious rhetoric, television advertising, gender dynamics, and calls for participatory action; and how voters reacted to the candidates and their campaigns during the primaries, general election, and aftermath, including effects of candidate communication on the political knowledge, political cynicism, and political information efficacy of voters, and the dynamics of race and gender. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 450
Genre: Political Science
Format: Hardcover
Publisher: Greenwood Pub Group
Author: Benjamin R. Warner & Dianne G. Bystrom & Mitchell S. McKinney & Mary C. Banwart
Language: English
Street Date: February 21, 2018
TCIN: 53506362
UPC: 9781440860652
Item Number (DPCI): 248-75-0967
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