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Usability Testing for Survey Research (Paperback) (Emily Geisen & Jennifer Romano Bergstrom)
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Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method as part of the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.
The authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products, such as project websites and data user applications. Readers will gain an understanding of what usability and usability testing is and why it is needed for survey research, along with guidance on how to design and conduct usability tests and analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.
- Explains how to design and conduct usability tests and analyze and report the findings
- Includes examples of how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey
- Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods
- Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking