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Vaporized : Solid Strategies for Success in a Dematerialized World (Hardcover) (Robert Tercek)
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If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.” - Seth GodinBrace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations and even human workers, are about to be vaporizedreplaced by digital information.A novel combination of new technologies mobile, cloud, crowd, artificial intelligence -- are reconfiguring every economic sector and industrial system on the planet. Even industries that were long considered immune to digital transformation are suddenly vulnerable to rapid dematerialization: now automobiles, hotels, health care, and higher education can be replaced by an app-enabled marketplace.The process of vaporization is relentless and all-pervasive. For consumers this change is as bewildering as it is exhilarating. For CEOs of old-school firms, the change is terrifying. But for startup Internet companies, it's the greatest landgrab since the Gold Rush.In Vaporized, innovation expert Robert Tercek shows us how this process works and takes us to the front line of digital transformation. Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
Digital technology has upturned entire industries and irrevocably altered the way we live, work and do business. Now, it is set to transform every sector and economic system on the planet in almost unimaginable ways ? even those once thought to be immune from its effects. In his groundbreaking new book Vaporized, digital pioneer and business futurist Robert Tercek takes us inside the world?s largest cultural and economic transformation since the industrial revolution, and explains what it means to consumers, employers and policy makers. Dynamic and engaging, Tercek does for digital business theory what Malcolm Gladwell has done for sociology, translating a complex, arcane subject in approachable and relevant terms. In contrast to the digital-era doomsayers and hand-wringing pundits, Tercek offers an insightful, optimistic analysis of the future and a practical blueprint for survival that no business leader, from the Fortune 500 CEO to the small startup owner, can afford to ignore.
Number of Pages: 323
Genre: Business + Money Management
Sub-Genre: Economics / Theory
Author: Robert Tercek
Street Date: September 15, 2015
Item Number (DPCI): 247-34-3613