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Video Game Marketing : Unleashing the Full Potential of Video Games (Hardcover) (Peter Zackariasson &

$142.50
MSRPReg: $150.00 Save $7.50 (5% off)
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about this item

This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.

Number of Pages: 240.0
Genre: Business + Money Management, Computers + Internet
Format: Hardcover

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