Loading, please wait...
:

product description page

Video Game Marketing : Unleashing the Full Potential of Video Games (Hardcover) (Peter Zackariasson &

Video Game Marketing : Unleashing the Full Potential of Video Games (Hardcover) (Peter Zackariasson & - image 1 of 1

About this item

This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.

Number of Pages: 240
Genre: Business + Money Management, Computers + Internet
Format: Hardcover
Publisher: Taylor & Francis
Author: Peter Zackariasson & Mikolaj Dymek
Language: English
Street Date: October 12, 2016
TCIN: 51653441
UPC: 9781138812260
Item Number (DPCI): 248-27-5243
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$142.50
MSRPReg: $150.00 Save $7.50 (5% off)
Shipping not available
Not in stores

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.