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Vintage Advertising - by Julie Anne Lambert (Paperback)

Vintage Advertising - by  Julie Anne Lambert (Paperback) - image 1 of 1
Vintage Advertising - by  Julie Anne Lambert (Paperback) - image 1 of 1
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Specifications

Number of Pages: 144

Genre: History

Sub-Genre: Europe

Format: Paperback

Publisher: Bodleian Library

Book theme: Great Britain, General

Author: Julie Anne Lambert

Language: English

Street Date: April 3, 2020
TCIN: 79626483
UPC: 9781851245406
Item Number (DPCI): 247-39-8479

Description

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.
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