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Vulnerability of Corporate Reputation : Leadership for Sustainable Long-Term Value (Hardcover) (Peter
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The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies and their board members. It asserts that reputation should be acknowledged by boards to promote and establish good governance within existing legal and regulatory contexts, allowing organizations to create more 'sustainable' and meaningful results. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer, and whose managerial wisdom makes organizations excel. It concludes that reputation is both vulnerable and intangible, but remains a valuable way to create good relationships with critical stakeholders, and a useful tool for boards and top executives to set strategies and policies.