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Wachstum Durch Innovative Geschäftsmodelle (Paperback) (Claus W. Gerberich)
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Profitable growth is a critical goal for firms. The classical road to growth through new products is no longer sufficient. Today, growth needs to be created with innovative business models. Firms need to use new methods to secure new customers and markets and fully exploit their existing customer base. This textbook illustrates new paths to growth through best–of–class examples, illuminating the transition from product selling to value selling.