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We Offered Them Caviar : A Memoir of an Advertising Career During the Mad Men Era and Beyond (Paperback)
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We Offered Them Caviar recountsDavid Leddick's life in advertising during the fast-paced "Mad Men" era. Working with big-spending, difficult, and demanding clients through the 1960s, 70s, and 80s, Leddick reports on what were often wild-eyed adventures. Creating magazine and television advertising in that booming time required brand-new ideas and lots of dealing with the difficult. As Leddick often told his staff after client meetings, "We offered them caviar but they wanted peanut butter, so we'll give them peanut butter!"