Wella Color Touch Pure Naturals Hair Color - 7/19 - Medium Blonde/Ash Cedre - Cool, Chic, and Captivating: Medium Blonde with a Smoky Edge

Discover the joy of a truly versatile hair color that’s brimming with vibrant shine and zero long-term commitment. Wella Professionals Color Touch is the demi-permanent powerhouse that allows you to play with your look, offering the kind of multi-dimensional depth and intense gloss you usually expect from a permanent dye, all while knowing your shade will gracefully fade over approximately 28 washes. This particular shade, 7/19 Medium Blonde/Ash Cendre, is the coolest girl on the block—a gorgeously smoky blonde that perfectly counteracts unwanted warmth while infusing your hair with a sophisticated, light-reflecting ash tone. It’s a chic way to refresh dull color, subtly deepen your natural blonde, or simply indulge in a seasonal color refresh without the stress of permanent regrowth lines.

Your color shouldn't just look good, it should feel good too; that’s why this upgraded formula is completely free of ammonia*, silicones, and mineral oils, making it an incredibly gentle choice for both hair and scalp. We've even incorporated the innovative Built-in Metal Purifier to ensure your color is always true-to-tone, protecting the vibrancy and integrity of your Medium Blonde/Ash Cendre shade no matter your hair’s condition. The creamy, no-drip consistency ensures a clean, precise application every time, giving you salon-quality results that look effortless. Whether you are a color connoisseur who switches tones often or a client just dipping their toes into the world of color, this demi-permanent gem offers up to 70% grey coverage with the Color Touch Plus variation.

Prepare yourself for a light-catching, mirror-like finish that boosts shine by up to 63% compared to untreated hair, turning every head toss into a moment of pure, luminous drama. This is more than just hair color—it's an experience built on Wella Professionals' commitment to vegan-friendly, gentle formulation and high-performance technology. Feel the luxurious difference of a product that treats your hair with kindness while delivering a rich, vibrant, cool-toned medium blonde hue. Mix it effortlessly with the required Color Touch Emulsion developer and get ready to fall in love with your hair all over again, embracing a gorgeous shade that’s dimensional, sophisticated, and perfectly Cendré.