Wella Shinefinity Zero Lift Glaze (2 oz) - 07/0 - Medium Blonde/Natural - Shinefinity: Zero Damage, Infinite Shine

Give your hair the glass-like shine it deserves with Wella Professionals' breakthrough demi-permanent color glaze, Shinefinity. This isn't just color-it's a luminous veil for your hair, designed for Shine You Can Feel and infinite toning possibilities. This innovative glaze delivers up to 250% shinier hair and leaves it up to 50% smoother and softer than untreated, bleached hair. The secret is the exclusive Balanced pH Technology, which starts gently alkaline to allow color molecules to enter the hair shaft and then slowly drops to a protective acidic range, preserving the hair's integrity from start to finish. The result? Up to six weeks of flawless, true-to-tone color without the harsh effects of traditional color.

This specific shade, 07/0 Medium Blonde/Natural (Natural Oat Milk), is your ticket to perfecting and enhancing your natural color or tone. It deposits a sheer, natural, medium blonde pigment, making it the perfect choice for refining highlights, refreshing faded ends, or simply adding an elegant, healthy-looking sheen to virgin hair without any visible lift. The formula is consciously clean, meaning it is free from ammonia, silicones, alcohols, direct dyes, and animal-derived ingredients. The smooth, no-drip gel cream consistency makes application a total breeze, whether you are utilizing a bowl-and-brush technique or the applicator bottle at the basin.

Shinefinity is the express service that delivers that healthy, silky hair feel everyone craves. It's especially kind to porous hair, ensuring your result stays true-to-tone and never appears muddy or over-toned. This gentle, hydrating glaze is the perfect finishing touch after lightening services or an amazing way to refresh your tone between full color appointments. Simply mix with the specific Shinefinity Activator (Bowl & Brush or Bottle Activator) in a 1:1 ratio, process for up to 20 minutes, and prepare yourself for an irresistible, luminous color that beautifully reflects light and makes your hair look and feel visibly healthier.