Wet n Wild Big Poppa Mascara - Blackest Black - 0.33 fl oz

Wet n Wild Big Poppa Mascara - Blackest Black - 0.33 fl oz - image 1 of 4Wet n Wild Big Poppa Mascara - Blackest Black - 0.33 fl oz - image 2 of 4Wet n Wild Big Poppa Mascara - Blackest Black - 0.33 fl oz - image 3 of 4Wet n Wild Big Poppa Mascara - Blackest Black - 0.33 fl oz - image 4 of 4
Wet n Wild Big Poppa Mascara - Blackest Black - 0.33 fl oz - image 1 of 4
$5.29When purchased online

About this item

At a glance

Clean
Clean
Cruelty Free
Cruelty Free
Vegan
Vegan
AAPI Owned Brand
AAPI Owned Brand

Highlights

  • Outrageous volume, length and lift
  • Castor Oil nourishes with omega-6 fatty acids
  • Intense black pigment in a softly buildable formula, with smooth glide and good adhesion for ultra volumizing effect
  • Hourglass brush boosts and lifts lashes
  • Cruelty-free

Specifications

Suggested Age: 13 Years and Up

Health Facts: Vegan

Color Palette: Dark Tones

Sustainability Claims: Cruelty-Free

Beauty Purpose: Lengthening, Thickening, Volumizing

Net weight: .33 fl oz (US)

Features: Built-In Brush

TCIN: 80028916
UPC: 077802118752
Item Number (DPCI): 052-03-3800
Origin: Assem USA w/foreign/dom. parts

Description

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added Castor Oil because stronger is better, too – so nourish those lashes with omega-6 fatty acids and essential proteins as you boost them with unstoppable drama. Featuring an hourglass brush that grabs and lifts lashes, coating them with our softly buildable, extra-smooth glide formula. The pigment adheres for such instant volume that you’ll throw your hands in the air for those true player hairs!
Clean
Your clear choice for clean. Formulated products are formulated without phthalates, propyl- & butyl-parabens, formaldehyde donors, ethanolamines, musks, nonylphenol ethoxylates, glycol ethers, problematic siloxanes & perfluorinated substances (PFAS). Additional details by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
AAPI Owned Brand
Target recognizes AAPI (Asian American and Pacific Islander) Owned Brands as National Minority Supplier Development Council (or equivalent) certified, U.S. based enterprises that are at least 51% AAPI owned, operated and controlled.
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If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, paraffin, butylene glycol, palmitic acid, polyacrylate-21, copernicia cerifera (carnauba) wax/cire de carnauba, stearic acid, steareth-20, tromethamine, cetearyl alcohol, oryza sativa (rice) bran wax, tribehenin, silica, steareth-2, acacia senegal gum, phenoxyethanol, bis-diglyceryl polyacyladipate-2, polybutene, hydroxyethyl cellulose, trideceth-6 phosphate, capryl glycol, ethylhexylglycerin, allantoin, dipropylene glycol, glyceryl caprylate, ricinus communis (castor) seed oil, iron oxides (ci 77499).

Shipping details

Estimated ship dimensions: 5.83 inches length x 2.75 inches width x 1.06 inches height
Estimated ship weight: 0.11 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this product water proof?

submitted by Randomperson - 2 years ago
  • A: Wet n Wild Big Poppa Mascara is not waterproof but we suggest our best-selling MegaLength Waterproof Mascara if you’re looking for waterproof mascara!

    submitted bywetnwildbeauty - 1 year ago
    Brand expert

Q: Is it safe for sensitive eyes

submitted by Carol - 2 years ago
  • A: Wet n Wild Big Poppa Mascara is certified Target Clean however has not been tested by an ophthalmologist for use on sensitive eyes.

    submitted bywetnwildbeauty - 1 year ago
    Brand expert
4.0 out of 5 stars with 172 reviews
44% would recommend
29 recommendations
easy to remove: 3.68 out of 5
long lasting: 3.41 out of 5
easy to apply: 3.1 out of 5
quality: 3.05 out of 5
value: 3.24 out of 5

Great value!

5 out of 5 stars
Mommysamons84 - 4 days ago
originally posted on wetnwildbeauty.com
[This review was collected as part of a promotion.] This advent calendar is perfect for teen girls! It has a variety of Wet n Wild products that you open up each day to countdown to Christmas. There’s not many advent calendars geared towards the teen crowd besides candy so this is perfect. It’s a 12 day calendar to countdown. There are a few variations like the Toasty Treats collection or Pucker Up, or All Eyes on You. The Toasty Treats features lip, eye products and makeup brushes so a good variety of favorite products. The only drawback is that these have been hard to find this year as they are exclusive to one particular store and like many products, stock has been an issue. Other than that, if you find it, buy it. You won’t regret it!
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Perfect for my eyelashes!!

4 out of 5 stars
Caty - 11 days ago
originally posted on wetnwildbeauty.com
[This review was collected as part of a promotion.] I love this product as everything I need for my eyelashes is in one package. The eye curler is nice and gives my lashes a great lift and curl. In love with the volume big Poppa delivers! The Mega volume and the clear brow & lash complete the perfect gift.
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Great gift set

4 out of 5 stars
JulzLW - 12 days ago
originally posted on wetnwildbeauty.com
[This review was collected as part of a promotion.] The mascara gives me bold enough lashes, I like that it comes with an eyelash curler if you feel the need to be fancy plus the clear mascara is great to use on your eyebrows when they won't listen. Stay down I said.
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Taste

5 out of 5 stars
QueenBee - 14 days ago
originally posted on wetnwildbeauty.com
[This review was collected as part of a promotion.] My kids love it. There like that you get a surprise everyday. It like a mini Christmas. I buy them all the time around the holiday. To get the kids into the spirit of Christmas. I am going to buy it every year for Christmas.
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In love!

5 out of 5 stars
Charlotte88 - 15 days ago
originally posted on wetnwildbeauty.com
[This review was collected as part of a promotion.] I am trying to rebuild my makeup kit. I was so excited to get this. Unfortunately I am very impatient and I opened all 12 days in about 10 minutes. I can safely say I will use all the products I got in this. The mascara is my favorite. I can't wait to see what their calendar looks like next year.
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Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Blackheads,
    Redness,
    Dark circles,
    Pores
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Terrible

    2 out of 5 stars
    Would not recommend
    Tabs - 16 days ago, Verified purchaser
    It has too much clumping. It also doesn't separate the lashes. Another thing I found that it is sticky.
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    super cute!

    5 out of 5 stars
    Kira2788 - 16 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I received this awhile ago and am just now getting around to writing the review. The advent calendar is just adorable! It has just about every makeup product you can imagine in it and was packaged beautifully! The perfect gift for someone who loves makeup as much as I do.
    1 guest found this review helpful. Did you?

    Awful smell

    3 out of 5 stars
    KCMW - 17 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] The volume mascara did a good job going on, didn't see any difference in my lashes though. And the smell was really strong, and for me that is off-putting. The Big Poppa is nice for holding. I like how wide it was, I am able to hold on to it really good. It was on easy but that one also had a strong smell to it. The curly worked as it should. Overall it is a nice set but it just wasn't for me.
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    Love the Way my Lashes Look!

    5 out of 5 stars
    Tay4 - 18 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I have always used Wet n Wild makeup products, mainly due to their availability. I know that I can always find them in a store near me, whether I am at my small hometown (population 5,000) or on a trip out of town and forgot some of my makeup. I absolutely love this Toasty Treats mascara vault. It comes with everything you need to have luxurious lashes. I have been in dire need of a lash curler, and this one is super cute and gets the job done. I don’t tend to use anything on my eyebrows, so I used the Mega Clear lash and brow mascara as a lash primer. Using this as my first lash layer worked out well and helped my lashes to hold shape throughout the day. I have tried both the Big Poppa mascara and the Mega Volume mascara, but seem to have a preference for the way the Big Poppa mascara looks on my lashes. I love how long this mascara makes my lashes look. I feel beautiful when my lashes look long and full. I will keep using this product and will continue to use it as long as it’s available.
    1 guest found this review helpful. Did you?

    Surprise

    5 out of 5 stars
    Yous - 18 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I was definitely surprised to get full sized products and good ones too I tried just about everything and a full face and it’s going in my makeup bag of add ons. I like the idea of these!!!!!!!!!!!!!!
    2 guests found this review helpful. Did you?

    One was great the other chunky

    3 out of 5 stars
    SuzieQ65 - 18 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I receiving and trying this mascara vault I noticed the big poppa left my lashes clumped together whereas the voluminous one clearly defined each lash which I prefer. The vault also came with a clear lash and brow mascara, perfect for my unruly eyebrows. However I noticed some residue on my brows later on in the day, wasn't terrible but noticeable.
    1 guest found this review helpful. Did you?

    Cute and Fun!

    5 out of 5 stars
    AmandaS95 - 20 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] This advent calendar is just the cutest and the products in here are pretty good quality. Like most makeup brands, there are always some hits and misses. For me the misses were the mascara and lipstick. The mascara is incredibly clumpy and messy. The lipstick just isn't a good shade for me and is drying. The hits were the eyelash curler and eyeliner! So, like any advent calendar, it's kind of a gamble for products. But overall I found this one to be really cute and a fun thing to open during the holidays to pass the time! Would be a great gift for young girls too!
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    A great gift to give yourself!

    5 out of 5 stars
    NinaS - 22 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] This Wet n Wild Toasty Treat is a perfect gift for anyone who loves makeup. I decided to give it to myself as an early Christmas gift. This Vault comes with two mascaras wet n wild Mega Volume and Big Poppa. It also comes with an eyelash curler and Mega Clear Lash and Brow Mascara. I use all of the mascaras together. I apply the clear first and let it dry for a few seconds then I altar between Volume and Big Poppa. My eyelashes have a perfect amount of length and curl and lots of volumes. Great gift or a gift for yourself. I highly recommend Wet n Wild Mascara Vault!
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    Really liked the curler

    5 out of 5 stars
    LEXId - 24 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I was fairly impressed with this set. The curler is my favorite though. It’s a good set. I also loved the brow gel. It gave a lot of lift and volume to my eyelashes so I was very happy with that. I liked the wand.
    Did you find this review helpful?

    Excellent Advent Calendar

    5 out of 5 stars
    Guerita - 25 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I recently recieved the Advent Calendar and honestly this thing is pretty cool. It comes with 12 different types of makeup or accessories to use. The fun part about it is opening one every day for 12 days. The makeup works pretty good also. This would be a cool gift for a teenager who's starting out with makeup. The makeup is nicely made and stays on all day. I would definitely recommend this gift set, its actually pretty fun.
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    Great Gift!

    5 out of 5 stars
    csheehan27 - 25 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] The Toasty Treats Mascara Vault has everything you need for your lashes, in an adorable package too! I love Wet N Wild products, they work so well and are so affordable! This gift set comes with two mascaras, my favorite is the mega volume mascara, it really does add a lot of volume to your lashes and I love the brush. The big poppa mascara is alright, it has a dry, clumpy formula but I found that it applies so much better when you use lash primer. The lash curler is great and I like using the clear gel in my brows. This would make a great Christmas gift, especially for younger girls/those just getting into makeup.
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    Love it!

    5 out of 5 stars
    KandieKane - 26 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I've never been big on wearing make-up, but lately I've been looking into trying some that doesn't look like it's too much on your face. This set is the best kind to start with if your new to wearing make-up. I tried it the first day I got it. It so light on the face. Doesn't feel too think and your skin can breathe. I really love the fact that it doesn't even look like your wearing make-up. Everything you need comes in the package. Eye lash extender, lash curler, mascara, eye liner and liquid, the list goes on. This is the bomb. I'm so happy I ordered it. Will be ordering more very soon.
    1 guest found this review helpful. Did you?

    Fun and Great Variety!

    5 out of 5 stars
    Kathomas - 26 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] This mascara vault / set is really fun to use and try the different mascara options as there is an excellent variety. I also like that it comes with an eyelash curler and even clear mascara for days that I don't want to wear any mascara. I think this would be a great present for a birthday / Christmas as there are many different mascara options to suit anyone's needs.
    Did you find this review helpful?

    Great variety of quality items!

    4 out of 5 stars
    Jules02 - 27 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I got this item a few weeks ago, and have enjoyed opening the different numbers on the advent calendar. I have enjoyed the variety of makeup products included and the quality of them. The eyeshadow was a mix of nutural tones as was the lipstick. Those are the colors I wear, so it was great to get. It included all the necessary makeup items including lipstick, lipgloss, eyeshadow, eyebrow stuff, mascara, and more. The only thing I didn't like was the masacra. It was very wet and clumpy. Even if I put a little bit on, if I blinked it would get on my eyelids.
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    Holiday Cheers’

    4 out of 5 stars
    Martha30 - 29 days ago
    originally posted on wetnwildbeauty.com
    [This review was collected as part of a promotion.] I received this item in exchange for an honest review and from opening the packaging it is super cute I love that you get to discover a different and new piece of makeup each day , so far everything I’ve used is great quality I love the colors and textures are amazing! This brand has improved the quality of their products over the years and I absolutely love them! I would definitely recommend to anyone!
    Did you find this review helpful?

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