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After his first book reached a tipping point and became a runaway bestseller, Malcolm Gladwell shot to stardom in a blink and became an outlier in the realm of popular nonfiction. But those who have only read Gladwell in book form have been missing out on some of his most intriguing insights and ideas, which have appeared in his delightfully eclectic and captivating articles for The New Yorker. This volume collects the best of those pieces, on topics including (but not limited to): hair dye, homelessness, kitchen utensils, birth control, criminal profiling, dog training, Enron, plagiarism, NASA, choke artists, job interviews, ketchup and mustard, the nature of intelligence, black swans, pattern fallacy, pit bulls, and, perhaps most famously, spaghetti sauce. Gladwell's ability to weave the tangled threads of our culture into a tapestry of singular wisdom is unparalleled, and this essential anthology of his essays allows readers to observe as he gleans fundamental truths from an astounding array of evidence.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Number of Pages: 410
Genre: Literary Collections, Language + Art + Disciplines
Sub-Genre: Essays, Journalism
Publisher: Little, Brown & Co
Author: Malcolm Gladwell
Street Date: October 20, 2009
Item Number (DPCI): 059-01-2682
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