Loading, please wait...

Why Customers Don't Do What They're Supposed to and What to Do about It - by Ferdinand F Fournies

Why Customers Don't Do What They're Supposed to and What to Do about It - by  Ferdinand F Fournies - image 1 of 1
Why Customers Don't Do What They're Supposed to and What to Do about It - by  Ferdinand F Fournies - image 1 of 1
Not in stores
Shipping
Free standard shipping with RedCard
Loading, please wait...

About this item

Specifications

Number of Pages: 218

Genre: Business + Money Management

Format: Paperback

Publisher: McGraw-Hill Education

Book theme: General

Author: Ferdinand F Fournies

Language: English

Street Date: June 1, 2007
TCIN: 77779051
UPC: 9780071486224
Item Number (DPCI): 247-08-0903

Description

From the New York Times Bestselling Author- Proven Methods for Getting Customers to Buy

This fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business innovation and customer relations. Why Customers Don't Do What You Want Them to Do... ignores gimmicks and tricks, giving you specific actions that dramatically raise the odds of your customer doing the "buying things"-and placing the order. This results-focused guidebook presents 24 solutions to common selling problems and customer objections, helping you move beyond them to

  • Achieve a customer action objective for each call
  • Spark customer interest
  • Clarify your product-and yourself
  • Identify and address potential problems
  • Address customers' fears and gain their trust
  • Assist customers in choosing, negotiating, and placing an order

Why Customers Don't Do What You Want Them to Do... gives you practical strategiesto move to the close with the fewest number of calls by getting customers to do whatyou want-when you want-at each stage of the sales process.

"One of the better and more useful-and unique-books on selling."-Booklist

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.