Loading, please wait...
:

product description page

Why Motivating People Doesn't Work . . . and What Does : The New Science of Leading, Energizing, and

Why Motivating People Doesn't Work . . . and What Does : The New Science of Leading, Energizing, and - image 1 of 1

About this item

Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It's frustrating for everyone involved and it just doesn't work. You can't motivate people—they are already motivated but generally in superficial and short-term ways. In this book, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment.

Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven't understood their alternatives and don't know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation.

Optimal Motivation has been proven in organizations all over the world—Fowler's clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler 's book is the groundbreaking answer for leaders who want to get motivation right!
Edition: Reprint
Number of Pages: 218
Genre: Business + Money Management
Format: Paperback
Publisher: Random House Inc
Author: Susan Fowler
Language: English
Street Date: February 27, 2017
TCIN: 51741221
UPC: 9781626569454
Item Number (DPCI): 248-30-7987
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$12.88
MSRPwas $18.95

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.