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Winning in Service Markets : Success Through People, Technology and Strategy (Hardcover) (Jochen Wirtz)
About this item
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.
Number of Pages: 684
Genre: Business + Money Management
Publisher: World Scientific Pub Co Inc
Author: Jochen Wirtz
Street Date: December 30, 2016
Item Number (DPCI): 248-34-4643
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