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Winning the Mandate : The Indian Experience (Hardcover) (Bidyut Chakrabarty & Sugato Hazra)

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On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa. This book is accompanied by companion website 

An important contribution to the study of India’s 2014 General Elections. 

Number of Pages: 215.0
Genre: Political Science
Sub-Genre: General
Format: Hardcover
Publisher: Sage Pubns
Author: Bidyut Chakrabarty & Sugato Hazra
Language: English
Street Date: April 14, 2016
TCIN: 51137433
UPC: 9789351507444
Item Number (DPCI): 248-16-1584

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