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Women's Open-Back Maxi Dress - A New Day™ - 2 of 3Women's Open-Back Maxi Dress - A New Day™ - 3 of 3
Women's Open-Back Maxi Dress - A New Day™ - 1 of 3

Women's Open-Back Maxi Dress - A New Day™ Red M

$29.75 reg $35.00
Clearance save $5.25 (15% off)
ColorRed
SizeM

In Stock

Eligible for registries and wish lists

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With Target Circle™ Card

Fit & style

  • Model wears size XS and is 5'9"
  • Sleeveless maxi dress
  • Midweight rayon fabric with linen
  • Square neckline
  • Front darts and side zipper
  • Slender straps with crisscross back and adjustable ties
  • Ruffle hem

About this item

Fit & style

  • Model wears size XS and is 5'9"
  • Sleeveless maxi dress
  • Midweight rayon fabric with linen
  • Square neckline
  • Front darts and side zipper
  • Slender straps with crisscross back and adjustable ties
  • Ruffle hem
This Open-Back Maxi Dress from A New Day™ brings chic elegance with a contemporary twist. Crafted from midweight rayon fabric with linen, this sleeveless maxi dress creates a floor-grazing silhouette with a ruffle hemline. The square neckline features slender shoulder straps that crisscross at the back with adjustable ties for a personalized fit and a breezy look, while front darts flatter your frame. A side zipper completes the design for easy wear.

A New Day™: Style that goes wherever you do.

A New Day™
women's Clothing

Size Bust (in) Waist (in) Hip (in)
XXS 00 32 25 34
XS 0 33 26 35
2 34 27 36
S 4 35 28 37
6 36 29 38
M 8 37 30.5 39.5
10 38.5 32 41
L 12 40 34 42.5
14 41.5 36 44
XL 16 43.5 38 46
XXL 17 45.5 40.5 48.25
1X 18 47.5 43 50.5
2X 20 49.5 45 52.75
22 51.5 47 55
3X 24 53.5 49 57.25
26 55.5 51 59.5
4X 28 57.5 53 61.75
30 59.5 55 64

A New Day™
WOMEN'S CLOTHING

Size Bust (cm) Waist (cm) Hip (cm)
XXS 00 81.3 63.5 86.4
XS 0 83.8 66.0 88.9
2 86.4 68.6 91.4
S 4 88.9 71.1 94.0
6 91.4 73.7 96.5
M 8 94.0 77.5 100.3
10 97.8 81.3 104.1
L 12 101.6 86.4 108.0
14 105.4 91.4 111.8
XL 16 110.5 96.5 116.8
XXL 17 115.6 102.9 122.6
1X 18 120.7 109.2 128.3
2X 20 125.7 114.3 134
22 130.8 119.4 139.7
3X 24 135.9 124.5 145.4
26 141.0 129.5 151.1
4X 28 146.1 134.6 156.8
30 151.1 139.7 162.6

Women’s measuring guide

Wondering how to get a closet full of great-fitting outfits? Time to bring out that tape measure.

Use the tips & visuals in this guide to take body measurements accurately & easily.

How to measure

  • Bust

    Measure across the fullest part of your bust, keeping tape measure level.

  • Torso

    Run tape measure from the top of your shoulder,between your legs & up again back to where you started.

  • Waist

    Bend slightly to one side. The crease is where your natural waistline is. Measure a comfortably loose, level line around that point.

  • Hip

    Stand with your feet together. Measure a level line around the fullest part of your hips & Seat.

  • Inseam

    Take a pair of pants that fit well. Now measure along the seam from the crotch to the leg opening.

Sizing: Womens
Material: 95% Rayon, 5% Linen
Fabric Name: Woven
Neckline: Open
Garment Length: Maxi
Garment Style: Sleeveless, Pullover, Side Zipper
Total Garment Length: 47.5 Inches
Garment Details: Front Darts, Tiered Skirt, No Pocket
Garment back type: Open
Fabric Weight Type: Midweight Fabric
Garment sleeve style: Sleeveless
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 95028290
UPC: 199592724187
Item Number (DPCI): 018-09-5956
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.9 inches length x 10.8 inches width x 2.5 inches height
Estimated ship weight: 0.855 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the “cream” print black or navy?

submitted by TiffanyB - 3 months ago

  • A: The cream print is navy

    submitted bySarah - 3 months ago

  • A: Looks black and white and looks like it could be Navy and white. To be honest I think you could rock it with either color because it seems to be stuck between the two colors. I questioned this myself as well

    submitted byMia - 26 days ago

Q: Does the dress have a lining?

submitted by Pillsnberries - 2 months ago

  • A: No, it doesn’t have a lining

    submitted byngikaz - 1 month ago

  • A: Hello - Thank you for your question about this dress. This dress features lining in the front bust area only. We hope this helps with your purchase decision! - Sam

    submitted bySam - 2 months ago
    Target staff support

Q: Is the rayon material stretchy?

submitted by Profuct description info - 1 month ago

  • A: Hello Guest - Thank you for your interest on - Women's Open-Back Maxi Dress. No, this fabric is not itchy. Hope this information helps. Happy shopping! - Rose

    submitted byRose - 20 days ago
    Target staff support

Q: Does this material shrink?

submitted by Sandiegan - 2 months ago

  • A: Hi Sandiegan - Thank you for reaching out to us with your query about the Women's Open-Back Maxi Dress - A New Day. The Maxi Dress is made of 95% Rayon, 5% Linen which may shrink when exposed to water and heat. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 months ago
    Target staff support

Q: What size is the model wearing?

submitted by KAll - 2 months ago

  • A: Hello Guest - We appreciate your interest in this item. The Model wears size XS and is 5'10". Happy shopping at Target. – Alvin

    submitted byAlvin - 2 months ago
    Target staff support

Q: Is this rayon, Modal or Tencel, therefore better for sensitive skin?

submitted by Yevettelt - 2 months ago

  • A: Is the xL true to size

    submitted byweeker - 2 months ago

Q: Does it have a built in bra

submitted by Alyssa - 3 months ago

  • A: No, but you can adjust the straps in the back for some security

    submitted bySarah - 3 months ago

Q: Does this dress come in petite size?

submitted by Mary - 3 months ago

  • A: Hello Guest - Thank you for your interest on - Women's Open-Back Maxi Dress. No this specific dress is not offered in petite sizes. It’s sold in standard women’s sizing (XS–4X). Hope this information helps. Happy shopping! - Rose

    submitted byRose - 3 months ago
    Target staff support
See all questions (8)

Additional product information and recommendations

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Guests also viewed

Guests are saying

This dress has received high praise for its flattering fit, soft material, and stylish design, making it a versatile choice for various occasions. Guests appreciate its true-to-size fit and the ability to dress it up or down. While some noted concerns about length and bra visibility, the overall sentiment is that this dress is a must-have addition to any wardrobe, especially for summer events.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 163 reviews
    comfort: 4.73 out of 5
    sizing: true to size
    style: 4.94 out of 5
    value: 4.54 out of 5
    85% would recommend
    68 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2026Verified purchase

    A New Day dress

    Another gift for my sister and she hasn't seen it yet.
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    Poor quality

    Straps not as pictured and zipper on the side broke before I even got it on
    danadoozie
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 July, 2026Verified purchase

    Love this dress

    The red and polka dot dress is beautiful! Very flattering and fits TTS. For reference, I’m 5’3”, 110 pounds and ordered my usual size -XS. I bought it at 40% off and it is absolutely worth that price.
    Mommy2boys
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 July, 2026Verified purchase

    (no review title)

    Cute dress
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 July, 2026Verified purchase

    (no review title)

    The quality and style is amazing and the color stood out well with my shoes and sweater
    Piper
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    3 July, 2026Verified purchase

    (no review title)

    beautiful more than the pic
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 July, 2026Verified purchase

    Perfect summer dress!

    Gorgeous dress
    Maribel
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    1 July, 2026Verified purchase

    (no review title)

    Why does target no longer care about the condition of the items they sell? My last few orders of clothing were received balled up, dirty, and thrown in a bag. Everything has been looking like it got stuck in the wheel of a cart and dragged through the store. Gross.
    new mommy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    30 June, 2026Verified purchase

    (no review title)

    I got red one... very beautiful
    naruto
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 June, 2026Verified purchase

    Weird sizing.

    Huge gap inbetween sizes. The medium was way too big and the small was way too small. Won’t be keeping.
    KDW
    sizing: too big
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 June, 2026

    Polka dots

    I am not sure which I like more. The red or the polka dots. It flows so nicely. I love love love this!!
    Na
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 June, 2026Verified purchase

    Lady in red

    Cute and comfortable. Many compliments!
    Cee
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026Verified purchase

    Run and get this dress!

    This dress is STUNNING! Fits beautifully, color and fabric is gorgeous. Feminine, flirty and very comfortable!
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 June, 2026Verified purchase

    (no review title)

    First off this dress went to the wrong address. I just picked it up yesterday. This dress has pretty colors. This dress isn't for women who are built curvy. The women in the pictures aren't curvy but they are beautiful. It doesn't have any stretch. It fits tight in the torso area. Whomever made this dress should have thought about cury people too. The polka dot color is bright and vivid.
    Octavia
    comfort: 2 out of 5
    sizing: too small
    style: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 June, 2026Verified purchase

    (no review title)

    satisfied
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 June, 2026Verified purchase

    Missing order

    Missing dress from order. It is so frustrating to not recieve part of your order and told by customer sewrvice they could not replace the missing item.
    C
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 June, 2026Verified purchase

    (no review title)

    I love love this dress I just Love how it fits me I got them in each color🤭 I’m 135 so I got a S
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 June, 2026Verified purchase

    Beautiful and fits perfectly!

    I love how nicely this dress drapes on me and flows without accentuating the middle area . I do have a belly and chose the medium size (could’ve gone with small too) for a slightly loose fitting summer wear. Also, love the cream color, I feel it makes me look a bit leaner. I’m 5’4”, 127 lb and bought the Medium.
    PinkandPurple
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 June, 2026Verified purchase

    (no review title)

    The dress is beautiful! Compliments the body in all the right places. True to size and the length was perfect on me. For reference I am 5’5”, 155lbs and size medium (my regular size) was perfect!
    AnLuna
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 June, 2026Verified purchase

    (no review title)

    Love the red color, and it fits well.
    Fall Night Long
    comfort: 5 out of 5
    sizing: true to size
    style: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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