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World Building : Transmedia, Fans, Industries (Hardcover) (Marta Boni & Martin Lefebvre & Marc
About this item
Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys, and more facilitate the creation of diverse yet compact imaginary universes, which are often recognizable as brands and exhibit well-defined identities. This volume, situated at the cutting edge of media theory, explores this phenomenon from both theoretical and practical perspectives, uncovering how the construction of these worlds influences our own determination of values and meaning in contemporary society.
Number of Pages: 395
Genre: Social Science
Series Title: Transmedia: Participatory Culture and Media Covergence
Publisher: Univ of Chicago Pr
Author: Marta Boni & Martin Lefebvre & Marc Steinberg
Street Date: December 15, 2017
Item Number (DPCI): 248-29-5159
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